WICK STOVE & PARTS

The Success Story of "Ashok Group"

Over the last decade, "Ashok Group" has earned for itself the distinction of being India's fastest growing stove company with an enviable reputation for quality and a comprehensive product range suitable to all types of cooking for various class of people having varied taste that has made it the No.1 stove Industry in India.

These tremendous achievement did not happen of its own. It had come up with flying colours only after dedicated contribution with high reputation and experience in the filed of Edible oil and packaging Industry coupled with continuing innovative contribution in sheet metal machineries. It took dedicated efforts and immense amount of zeal and enthusiasm coupled with state-of-the art manufacturing facilities. Backward integration was restricted to the machineries, dies, tools and jigs fixtures. In addition to above, we are genuinely proud of having a well dedicated team of experienced personnel fully alive & conscious of technology employed in turning out a class product.

It is not economically viable to produce key raw-material input i.e. CRCA/ stainless steel as ourselves are procuring the said material with an upper hand from the newly established units in backward area having latest manufacturing facilities. This has resulted into economical purchases with the best assured quality. Last but not the least, a superb dealers network backed by unique brand image & brand loyalty in the domestic market it is no doubt the largest selling wick stove in India backed by an efficient team of experts having futuristic vision. Our business principals, strength and growth through intense business focus, work closely with customers with commitment & cordialness.

An innovative marketing idea, coupled with good quality having a background of sincere, honest and enterprising nature of Barchha brothers yielded a tremendous & spectacular success.

A vision of growth with latest technology has made us to establish a wining Blue Flame. It got us honor to be the 1st unit to achieve prestigious ISI Mark in India. It would not have been possible without Dynamic people, dynamic product & futuristic vision, a philosophy that has made a group growing at the speed of light of Blue Flame of stove.

Single minded dedication to provide only the best with safety device to avoid accident, constant monitoring or consumer needs and ever expanding range of products has put our company as No. 1 a growth at the speed of light of Blue flame of stove. In order to avoid risk of putting all eggs in one basket & to economize the transport cost to cater the need of four states of Southern India, it was decided to put up a new Plant at Bombay viz. Ashok Stove Pvt. Ltd., To attain absolute perfection 'Ashok' makes all critical components in house so as to provide the best quality.

It may be found surprising & astonishing to expand a Kerosene Stove Industry when India is in 21st Century with globalization to provide the latest technique. It is also a miracle to retain No. 1 as largest manufacturing of quality Kerosene Stove despite increasing competition & inflow of gas appliances.

Yes, it is worth appreciating to run an Industry with strong earning potential with no Marketing executive, no payment collector and no complaint division still running and growing at the speed of light of Blue Flame which crowns 'Ashok' as the Kitchen King'. It is because of all these efforts Ashok Group was conferred upon 'The Award of Excellence' for the Best SSI Unit for the year 1999 by Federation of Gujarat Industries which was presented by Former Union Minister of Finance and now the Prime Minister of India Dr. Manmohan Singh.

In order to strengthen its image, the company resorts to advertising in print media - Television, Radio and also sponsorship of social events, promoting concepts of social marketing.

Engaged in Educational activities by setting up fully air-conditioned Secondary and Higher Secondary school under the name "Shantvan School" and also Coaching Classes under the name "Vikalpa Tutorials" for educational purpose and also the only institute approved by IRDA in the saurashtra region for Insurance training for Life and Non-life insurance.

Vikalpa Tutorials has established itself as a major training institute and have opened five centers in various parts of Saurashtra and has centers at RAJKOT, JAMNAGAR, JUNAGADH, BHAVNAGAR, PORBANDAR, BHUJ and GANDHIDHAM.

Vikalpa has also made tie-ups with all the private insurance companies to cater to their insurance needs and have conducted almost 500 batches and would have trained more than 25000 agents in this region.

With all the above feathers of success, Ashok Group has a turnover of 200 million Rupees and a Net worth of 100 Million Rupees.

It seems the journey we started has no destination because of pursuit of excellence & uncanny characteristics of getting ahead of others.....



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